Campaign Kick-Off Weekend

Become More

Inspiring donors through 36 hours of transformative moments.

College of the Holy Cross alumni and friends were treated to a spectacular weekend of celebration and community as Become More: Campaign for the Future of Holy Cross officially launched. Embracing the spiritual concept of Magis, or more, programming focused on how the campaign will impact the mind, body, and spirit of the Holy Cross family—and the role that donors have played and will continue to play in the school’s future.

“Wow, Wow, Wow! Our Campaign Kick-Off was better than a grand slam or a first pick NFL draft signing – the weekend was absolutely extraordinary. You were terrific partners. We simply could not have pulled this off without you.”

Tracy W. Barlok, Vice President, Advancement, College of the Holy Cross

In addition to helping to build the weekend’s programmatic structure and producing the signature event, the Educe team developed the campaign visual branding and messaging. The campaign kickoff weekend needed to bring the campaign objectives to life and communicate the campaign’s role in ensuring the college’s recognition as one of the nation’s very best liberal arts colleges. In keeping with the underlying theme of personal growth and spiritual engagement, programming needed to allow guests to see, hear, and experience first-hand the impact of private philanthropy.

The goal was to solidly anchor guests in the college’s rich history and traditions while also showing them how and why Holy Cross is forward-focused and relevant to the challenges of the 21st century. The events needed to create excitement and give guests a feeling of insider status that breeds a sense of ownership and inspired participation—inspiring them to make an investment in the future of Holy Cross.

Guests gathered together as a family – in celebration and through contemplation – for 36 hours of eclectic programming. Alumni, faculty, and students shared experiences over the course of the weekend that ranged from building dedications and concurrent academic sessions to a collaborative musical performance by Lil Buck and Galacian gaita player, Cristina Pato. Special guests were literally offered “a seat at the table” at a dinner hosted in the school’s beloved dining hall, “Mother Kimball” – an evening that showcased the college’s bold creativity and faith in action through spoken remarks and student and faculty performances. The weekend closed with a culminating Mass that brought together the entire campus community.