As students and fans of higher education for more than 20 years, we’ve been both witnesses to trends within our industry and leaders in identifying and shaping best practices in events for colleges and universities.
e.duce [ih-doos, ih-dyoos]
- to evolve or develop the potential of something
- to draw out or elicit (information, solutions, etc.)
For every project, we assemble a team of experts who bring the exact mix of talents needed to structure and execute strategies that will resonate with your guests and support your larger institutional goals. We bring together like-minded experts from marketing, design, event production, content development, and creative concepting. Our approach is hands-on and personalized, and our principals are deeply involved in every aspect of every project.
JoAnn Peroutka Co-Founder & Managing Principal
Specializing in creative strategy and communications, JoAnn focuses on helping clients understand their most important audiences and how to engage with them successfully. She brings more than 25 years of experience as an expert in marketing for such diverse industries as commercial banking, sports marketing, and higher education. JoAnn has written for industry and institutional publications alike and has presented at conferences for the Public Relations Society of America, CASE, and the American Marketing Association. She co-founded Educe with Sarah Winkler in 2013 to assist colleges and universities in creating long-view event strategies that are authentic, intentional, and effective. JoAnn holds a master’s degree from Johns Hopkins University, graduated from Western Maryland College (now McDaniel College), and was inducted into Phi Beta Kappa. She volunteers her time for initiatives focused on animal welfare and community health and wellness. She is an associate trustee on the board of Sheppard-Pratt Health Systems.
Sarah Winkler Co-Founder & Managing Principal
With over 25 years of experience in event strategy and program design, Sarah creates long-term strategies that move audiences to deeper engagement. In addition to serving clients in industries as varied as corporate, national defense, and the professional sports fan experience, she has developed a nationally renowned university practice. Sarah has helped both public and private institutions realize the full potential of such milestone events as campaign launches, regional tours, centennial and sesquicentennial celebrations, and campus visit experiences. Sarah co-founded Educe with JoAnn Peroutka in 2013 to focus on higher education. She has been published in national and regional press, has been a frequent speaker at professional association conferences, and has been recognized for her work by both PRSA and CASE. She is a graduate of Loyola University Maryland and achieved the rank of Certified Special Events Professional. Sarah chaired the 2017 CASE National Conference on Special Events and served on the 2014 CASE Summit Advisory Team. She has recently completed her term on the CASE Industry Advisory Council and the board of Business Volunteers Maryland.
Jill Williams Senior Account Strategist
Jill has been an event management practitioner for more than 20 years, specializing in large-scale programs for public and private universities. Her expertise is in creating innovative event programming that never loses site of institutional goals. Jill is an expert at understanding and capitalizing on a school’s unique culture. The time she has spent on your side of the table helps her build strong relationships with internal stakeholders and deliver events that are on point, on time, and on budget. Most recently, she managed events for Johns Hopkins University where she provided leadership for commencement, convocation, groundbreakings, and dedications. She takes special interest in teaching best practices in event planning, with a special focus on volunteer management and event safety—topics that she has presented on at national industry conferences. Prior to her term at JHU, Jill was senior account manager for Hargrove, Inc., in the Washington, D.C., area, where she worked on two U.S. presidential inaugurations and on Pope Benedict XVI’s visit to Nationals’ Stadium. Jill has produced events for the University of Maryland and for her alma mater, Bowling Green State University. For more than three years, she served on the board of directors for the North American Association of Commencement Officers (NAACO).