As students and fans of higher education for more than 20 years, we’ve been both witnesses to trends within our industry and leaders in identifying and shaping best practices in events for colleges and universities.

Educe is a boutique firm focused entirely on the needs of higher education. We have worked on campuses, taught at conferences, served on boards, and been tapped as trusted counsel by leadership. We have honed our ability to read stakeholders and situations. We understand the unique cycles and challenges of the higher education calendar. We can discern the nuances that make all the difference.

e.duce [ih-doos, ih-dyoos]

  1.  to evolve or develop the potential of something
  2. to draw out or elicit (information, solutions, etc.)

For every project, we assemble a team of experts who bring the exact mix of talents needed to structure and execute strategies that will resonate with your guests and support your larger institutional goals. We bring together like-minded experts from marketing, design, event production, content development, and creative concepting. Our approach is hands-on and personalized, and our principals are deeply involved in every aspect of every project.


SarahSarah Winkler Co-Founder & Managing Principal



With over 25 years of experience in event strategy and program design, Sarah creates long-term strategies that move audiences to deeper engagement. In addition to serving clients in industries as varied as corporate, national defense, and the professional sports fan experience, she has developed a nationally renowned university practice. Sarah has helped both public and private institutions realize the full potential of such milestone events as campaign launches, regional tours, centennial and sesquicentennial celebrations, and campus visit experiences. Sarah co-founded Educe with JoAnn Peroutka in 2013 to focus on higher education. She has been published in national and regional press, has been a frequent speaker at professional association conferences, and has been recognized for her work by both PRSA and CASE. She is a graduate of Loyola University Maryland and achieved the rank of Certified Special Events Professional. Sarah chaired the 2017 CASE National Conference on Special Events and served on the 2014 CASE Summit Advisory Team.  She has recently completed her term on the CASE Industry Advisory Council and the board of Business Volunteers Maryland.

JoannJoAnn Peroutka Co-Founder & Managing Principal



Specializing in creative strategy and communications, JoAnn focuses on helping clients understand their most important audiences and how to engage with them successfully. She brings more than 25 years of experience as an expert in marketing for such diverse industries as commercial banking, sports marketing, and higher education. JoAnn has written for industry and institutional publications alike and has presented at conferences for the Public Relations Society of America, CASE, and the American Marketing Association. She co-founded Educe with Sarah Winkler in 2013 to assist colleges and universities in creating long-view event strategies that are authentic, intentional, and effective. JoAnn holds a master’s degree from Johns Hopkins University, graduated from Western Maryland College (now McDaniel College), and was inducted into Phi Beta Kappa. She volunteers her time for initiatives focused on animal welfare and community health and wellness. She is an associate trustee on the board of Sheppard-Pratt Health Systems.

Interested in how Educe can add value to your events and engagement strategy?
Let’s connect!