IDEAS

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUP

We invite you to browse our thoughts on putting events to work to support your institution’s goals, gathered from decades of work on campuses across the country.

How We Do It

Case studies that offer insights into how we work with colleges and universities.
More

Tactical Advice

Expert tips on making your events soar
More

Top 5 Tips for an Event Reboot

  LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUP 1. Juice vs Squeeze: Consider how much effort is going into the event measured against the results, be it impact or dollars raised. If the numbers aren’t adding up, think about what should happen next. 2. Keep the...

How to Avoid Runaway Programs

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPA colleague once offered this sage advice: Never underestimate the power of a stage, a spotlight, and walk-on music. So very true! We’ve all lived through the realities of speakers who hijack a program…with the best of...

Event Debriefs – Not Evil. Always Necessary.

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWe know! It’s so darn tempting not to hold an event debrief. Yet, they are so very worthwhile. At the very least, develop a report even if it’s just for you and ESPECIALLY if it relates to an annual event. Here’s a cheat...

Don’t Take Orders, Take Charge

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPSure, everyone loves to start with a clean slate – especially at the start of a new year. But the reality is that more often than not, we’re all building the plane as we fly it. Don’t be discouraged. Below we offer five...

You Do U: Considering Your Campaign Close

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPYour hard work paid off. It’s time to celebrate! Make it count. Here are a few questions to ask as you consider a fitting close to your campaign.   Who do we want to care about the campaign’s success and why? Which...

Top 5 Tips for Event Planners

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUP Become “besties” with the new president’s staff. They can assist in quickly flushing out your new leader’s style and preferences – especially when it comes to protocol – as you pull together a plan.
 Don’t move forward...

Tour de U: How to Rule the Road

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPPack those bags…It’s roadshow season. Everyone from the president, provost, and deans, to star faculty, trustees, and celebrity alumni are hitting the road for distant corners of stakeholder country to build excitement,...

Don’t Just Graduate – Elevate

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPOf course the Commencement team has been meeting and planning for months now. So many details to unravel and daunting logistics to tame. But there is still time to hit pause and consider breathing a bit of fresh air into...

Value Add

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPAs we prepare for the typical springtime happenings like Reunion, Trustee meetings and Commencement, consider a few simple things that are sure to add value to every audience encounter. Never pass up an opportunity to...

Gifted and Talented: Keeping Your Gift Officers on the Front Lines

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPGifted and Talented. And we don’t mean precocious middle schoolers. Instead, we mean your gift officers, the unsung heroes of every institution. In old Blues parlance – these are the folks who bring home the bacon and...

Even Successful Campaigns Need a Boost

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPThere comes a point in the life of every campaign, where it needs a little extra “oomph” so you might as well plan for it. The timing is as individual as the institution, but there are a few typical points at which...

One Size Does Not Fit All in Campaign Launches

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPIt used to be that when someone mentioned a campaign launch, everyone knew just what was meant, i.e., one clear moment in time when key constituents gathered in one place to celebrate the institution and its quest for...

The Not-So-Quiet Phase

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPA colleague recently used the term, “the loudest quiet phase ever,” to describe the leadership portion of the institution’s campaign. It is a funny play on words but at its core can be a well-thought out strategy for...

Campaign Worthy Events

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPIf asked, most people can come up with a fairly comprehensive list of the types of gatherings that are typically considered to be campaign events: there’s the public launch, followed by a regional tour of some sort, then...

Board Stiff

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPIn talking with colleagues across myriad schools, it’s obvious that a tremendous amount of thought and effort goes into the planning and execution of board meetings. After all, these are important, successful people who...

Campaign Engagement Strategies: Tracking More Than the Money

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWe frequently enter the campaign event planning process at the point where careful attention is being paid to tracking the influx of contributions that will move a campaign from the quiet to the public phase. Less...

Perspectives

Reflections and wisdom from decades at the front line of higher education events.
More

New (Academic) Year’s Resolutions

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPAutumn is just a few days away and it's the perfect time to commit to making this academic year better than the last. Here then is a curmudgeon's guide to how it's done: Be elitist - Try using discretion when identifying...

Don’t Lose Your Mind Over Events

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPAs we pack our bags for the 2016 CASE Leadership Summit, this year’s theme, “See the Big Picture,” got us thinking about how easy it is to lose perspective when you’re preparing for a major celebration. Sitting at the...

Go Forth! Commencement 2016

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPAn annual tradition, it's time to share a few of our favorite remarks from 2016 Commencement exercises across the country: "I feel so honored to be a detail, a minor character in the story of your graduation day. I feel...

Are U Listening?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWhen it comes to key stakeholders and what they are trying to say, are U a passive or an active listener? Studies show that passive listening results in an information absorption rate of only 20 - 30%. That is a lot of...

Building the Experience

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWhether it's one special night or a weekend extravaganza, U need to pay particular attention to the type of experience under construction.  Identifying the goals and objectives of the event is a great first step. And...

Go Forth! Commencement 2015

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPTo celebrate the season, we offer some of our favorite quotes from the 2015 Commencement addresses. Enjoy! "I beg you to remember that it is not possible to know the end results of our efforts. Please voice your dissent....

Self-Centered

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPOne of the beauties of higher education is being surrounded by our targeted audiences. We can ask current students what their admissions process was like and why they picked U. We can talk with alumni about their...

It’s Not Me, It’s U

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPIt’s true. We had a good thing going years ago. In fact, I picked U out of the crowd as a really good fit once upon a time. I thought U had a lot to offer and most of the time U gave me what I needed, what I wanted. But...

Well-Staffed

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPHere’s to Administrative Staff - the unsung campus heroes. The ones that make it all happen quietly and behind the scenes. They keep the lights on and the classes scheduled, the lawns mowed and the computers humming....

Lost and Found: Reconnecting with Lost Alumni

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPEvery institution we speak with eventually spends time discussing their disengaged alumni, frequently dubbing them a “lost generation.” They grapple with how to find them, how to communicate with them and ultimately how...

What’s In It for Me?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPEvery one of us has (at least silently) asked this question. It’s not a bad question. It’s a human question. And when it comes to developing an effective engagement strategy, being able to answer it is an important step...

U are Not a Theme Park

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWe cringe every time we are asked the question: what should the theme of this year’s [fill in the blank] event be? Fortunately, the answer is always an easy one. U – the theme of the event should be U, is always U. The...

An Anthology of U

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPThe notion of storytelling is big right now in higher education, just as years ago the push was to describe, not define, the institution and its offerings. We are firm believers in these approaches, which ultimately...

Don’t B Flat

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPIt’s difficult to describe but you know it when you see it, hear it, feel it. So do your constituents. In fact, they are probably more sensitive to it than you are. Let’s call it tone deafness. Regardless of terminology...

My Old School

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPSteely Dan had it right. No one is ever going back to their old school. For better or worse, that institution is gone. Fortunately, today’s model is frequently one that is more vibrant and meaningful and relevant than...

Identity Crisis

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPWho are U? What is authentic to U? What is the essence of U? What can happen only when U are involved? What couldn’t happen without U? Who cares about U? How do fans feel about U? Why do people choose U? When do U shine?...

Thinking Strategically

Insights into trends and innovative thinking on how events can support institutional goals.
More

Rolling Out a New Era

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPMaking the Most of Presidential Transitions Your president has announced their resignation, launching a critical time in the history of your institution. While every situation is unique, how you and your team leverage...

Knock Knock

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPThe typical response to the joke is "Who's there?" We suggest that the more important question is "Who wasn't there?" So much time and attention is put into ensuring that the guest experience is a knock-out for those...

Programmed to Receive

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPCongratulations - you've done it. The people you want in the room are in the room. Their very presence proves that they are ready and willing to receive information from you. In fact, they understand it's part of the...

Who Do U Look Like?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUP"Who do U look like?" may seem like an odd question to ask an educational institution but it's one that is always front and center for us. It's especially pertinent when we are in the midst of assembling the right...

Are U Talking to Me?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPNext time U plan to reach out to a constituency group, consider asking yourself the following questions: What do U really know about them today? Why do U believe they will value the contact? How do U know the best way to...

The 3 Rs

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPRegardless of the size of the gathering, when we develop programming we always think of teachable moments framed by the Three Rs. But not the ones from back in the day. Instead we think in terms of relevance, resonance,...

Crowded House: Taking the Guesswork Out of Guest Attendance

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPLarge or small, private or public, every institution we know worries about how to get the right people in the right room at the right moment. Most understand that live events are one of the only times they can be...

Success! You’ve Met Your Goal–What’s Next?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPU did it! U met the big, audacious goal and completed a successful campaign. All that hard work paid off and now it’s time to celebrate. A few things to keep in mind as you consider a fitting close to your campaign. Who...

What Did You Say?

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPThe stage was set, the lighting was fabulous, the sound was crystal clear – and yet no one heard a word you said. The room was filled with the right people gathered in the perfect place – and still no one listened to...

I Accept! Turning Graduates into Engaged Alumni

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPThose are the words uttered by many excited high school graduates over the past few months. To future college students, these words mean freedom, new experiences and a chance to find their passions. We hope it also means...

Intentionally Incidental: Real People, Real Stories

LEARN MORE ABOUT LEVEL5 EVENTS BY THE EXPO GROUPI recently heard a colleague use the term incidental learning and it immediately resonated with me. If you are unfamiliar with the term, incidental, or informal, learning is essentially the learning how to do something;...

In Case You Missed It

An archive of Educe newsletters.
More

 

Interested in trends and best practices in higher education events and engagement strategy?
Let’s connect!