Are U Talking to Me?
Next time U plan to reach out to a constituency group, consider asking yourself the following questions:
- What do U really know about them today?
- Why do U believe they will value the contact?
- How do U know the best way to reach them?
- When was the last time U connected with them? How did that go?
- What kinds of if/then follow up plans are in place based on the response U receive?
If you answered “um…” or “er…” to any of these questions, we suggest U take a moment and regroup. It’s almost never worthwhile to wake someone up just to tell them to go back to sleep.