Are U Talking to Me?

Next time U plan to reach out to a constituency group, consider asking yourself the following questions:

  • What do U really know about them today?
  • Why do U believe they will value the contact?
  • How do U know the best way to reach them?
  • When was the last time U connected with them? How did that go?
  • What kinds of if/then follow up plans are in place based on the response U receive?

If you answered “um…” or “er…” to any of these questions, we suggest U take a moment and regroup. It’s almost never worthwhile to wake someone up just to tell them to go back to sleep.

Best Practices
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