Who are U? What is authentic to U? What is the essence of U? What can happen only when U are involved? What couldn’t happen without U?
Who cares about U? How do fans feel about U? Why do people choose U? When do U shine? What do U see in the future? Who do U wish would come along? Where can they find U? How will U entice them to join in? What will they need from U? What can you give them in return? If you can answer each and all of these questions, U will have true engagement.