You Do U: Considering Your Campaign Close

Your hard work paid off. It’s time to celebrate! Make it count. Here are a few questions to ask as you consider a fitting close to your campaign.


  • Who do we want to care about the campaign’s success and why?
  • Which stories will bring the campaign to life?
  • Who do we need to hear from and who needs to be heard?
  • Is the celebration a one-time event or a series of events to cater to various audiences?
  • How will you show the campaign’s progress and impact in new and innovative ways?
  • In what ways will you recognize donors?
  • How can you generate a sense of accomplishment and excitement across constituencies?
  • When and where should all of this come together?
  • What resources do you need for the finale to match the success of your campaign?
  • How can the close position the institution for the next campaign?

Best Practices
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