You Do U: Considering Your Campaign Close

Your hard work paid off. It’s time to celebrate! Make it count. Here are a few questions to ask as you consider a fitting close to your campaign.

 

• Who do we want to care about the campaign’s success and why?
• Which stories will bring the campaign to life?
• Who do we need to hear from and who needs to be heard?
• Is the celebration a one-time event or a series of events to cater to various audiences?
• How will you show the campaign’s progress and impact in new and innovative ways?
• In what ways will you recognize donors?
• How can you generate a sense of accomplishment and excitement across constituencies?
• When and where should all of this come together?
• What resources do you need for the finale to match the success of your campaign?
• How can the close position the institution for the next campaign?