50th Anniversary Celebration

Fifty is Nifty

Celebrating UMBC’s rise from a regional school to a nationally recognized university known for innovation—all in 50 years.

Of course a university recognized again and again as innovative and pioneering would want to blow the socks off its 50th Anniversary Celebration—and UMBC did just that. Billed as the Party of the (Half) Century, the weekend’s highlights included an outdoor festival that encouraged guests to immerse themselves in smart-fun activities, an al fresco picnic dinner, and an evening program featuring NBC’s Mario Armstrong, the 85-piece UMBC symphony orchestra, remarks by President Freeman Hrabowski, and a fireworks display that truly lit the night.

“Educe helped clarify our vision, brought in significant creative and technical leadership and expertise, and partnered seamlessly with our internal team. We could not have done it without them. Their style, vision, expertise, and approach are best in class.”

Greg Simmons, Vice President, Institutional Advancement, UMBC

The 50th Anniversary weekend needed to communicate the tremendous growth and success UMBC has enjoyed since its start and offer proof points of the university’s first-rate research across all disciplines. At the same time, programming needed to rekindle nostalgia and engender positive feelings about UMBC at every stage of its history, and its place in each alum’s identity and success. The university wanted to leave guests feeling appreciated and proud of their role in building UMBC and stimulate a desire to be a part of the university’s future. Over 2,900 attended the weekend’s activities—among the largest crowds ever to gather on campus at one time for a social occasion. More than 200 faculty and student volunteers representing every college, as well as seven sports teams, were on-hand to showcase their research in fun and participatory ways and lead hands-on clinics and demonstrations for “kids of all ages.” An additional 145 staff, student, and alumni volunteers filled 280 shifts to make the magic happen. Programming such as the Roots of Greatness Luncheon and Stoop Stories provided opportunities for emeritus faculty and staff, as well as “founding” alumni to share their memories with all. Alumni donors have more than doubled compared to the prior year’s month-to-date figures. The number of annual gifts received during this period experienced a significant upturn through the event registration process.