Campaign Kick-Off Celebration Weekend
Because This Is Auburn
A full weekend of only-at-Auburn experiences, energizing support for its first $1 billion campaign.
Why would more than 500 VIP supporters leap to their feet in a standing ovation when two enormous oak trees descended from the ceiling and were “rolled”? Because this is Auburn. A-Day Weekend immersed guests in an environment that could only be Auburn. Friday’s gala evening offered the perfect blend of classic black-tie elegance and captivating surprises. Saturday morning’s pre-game breakfast was a family-friendly, energizing gathering that educated the entire university community about its first billion-dollar campaign.
“Educe was the right partner for Auburn University to create an authentic, memorable event for our top donors and campaign volunteers. They accomplished what we asked with just the right level of professionalism, energy, passion, and festivity. It was a once-in-a-lifetime moment for Auburn. There’s still a buzz here. I’ve never experienced anything like it.”
Jason H. Peevy ’92, Assistant Vice President, Development Communications and Marketing, Auburn University
The weekend’s goal was to ignite an increased sense of pride in and connection to the university by illustrating Auburn’s global reach and transformational impact. In a deeply committed and passionate community without a strong tradition of alumni fundraising, the weekend needed to foster a stronger appreciation for private philanthropy and the important role each individual plays in the campaign’s success, inspiring action to secure Auburn’s future.
The weekend’s events juxtaposed iconic symbols of Auburn with powerful evidence of the university’s recent successes and the future opportunities to be supported by campaign. Through storytelling, members of the Auburn family expressed their hopes and dreams on a very personal level, always attributing their accomplishments to what they received at Auburn.
A moment of gratitude during Friday night’s program reached across multiple generations to bestow thanks and blessings on those in attendance. The elements of Saturday’s pep rally set a dynamic tone for a breakfast that put the campus community at the forefront of campaign objectives. To the surprise of even the Auburn staff, the Friday evening gala inspired the university’s largest donor to give even more.