Campaign Kick-off Weekend
Coming Home to Greatness
Harnessing the spirit and energy of Homecoming to launch a new era in philanthropy at Gettysburg.
Homecoming was Gettysburg Great when Gettysburg College launched its largest-ever comprehensive campaign during the celebratory kick-off weekend. Beloved activities of this annual autumn tradition were interspersed with new, campaign-specific programming that engaged the entire campus community—from faculty, students, and staff to returning alumni and their families to donors and high-level gift prospects.
“I just want to thank you again for your work to make our campaign kick-off weekend such a great success. The whole weekend was terrific, but the Saturday night event was simply superb. Thanks for helping us to reach new heights of Gettysburg Great!”
Janet Morgan Riggs, President, Gettysburg College
The weekend needed to capture the spirit and energy of Homecoming while setting the stage for a campaign that would change the philanthropic landscape at Gettysburg. A core goal of the campaign kick-off was to ignite a cultural shift to embed a spirit of philanthropy within the fiber of the college community and encourage every individual to believe they can truly make a difference in the future of the college. Programming needed to provide proof points through storytelling and hands-on activities of the how and why of Gettysburg’s greatness, illustrate the importance of an investment in Gettysburg College, and show the greatness Gettysburg could achieve with the support provided by campaign success.
Campaign-specific programming included the unveiling of a new giving society, gathering top-tier donors for an elegant dinner and recognition ceremony that would become an annual event. Over the course of a morning’s programming, Homecoming attendees were invited on a journey of discovery that touched on the college’s global presence while offering examples of greatness closer to home.
When the annual all-campus lunch was “adopted” by BOLD, the college’s young alumni group, guests experienced first-hand the values and excitement shared across the decades—and the 5th year reunion class was able to celebrate with the entire campus community. A VIP evening provided the perfect opportunity for guests to see first-hand, through faculty and student interactive examples, what makes Gettysburg great today and what’s needed to continue the upward momentum into the future.
A moment of gratitude during Friday night’s program reached across multiple generations to bestow thanks and blessings on those in attendance. The elements of Saturday’s pep rally set a dynamic tone for a breakfast that put the campus community at the forefront of campaign objectives. To the surprise of even the Auburn staff, the Friday evening gala inspired the university’s largest donor to give even more.