Comprehensive Campaign Launch

Ahead of the Curve

A thought-provoking and entertaining evening to articulate the value and relevance of Sarah Lawrence today.

When world-renowned journalist Barbara Walters, award-winning author Ann Patchett, and actress and activist Holly Robinson Peete gather around a lectern, it can only be for Sarah Lawrence College, their alma mater. The public launch of The Campaign for Sarah Lawrence College: Ahead of the Curve brought alumni and friends together in mid-town Manhattan for an evening that was truly Sadie Lou. Guests were serenaded with a Sondheim favorite, treated to a modern dance performance, and immersed in hands-on examples of faculty and student research—all while learning the impact that today’s Sarah Lawrence is making on local and global communities. Proof points throughout the evening showcased the college’s breadth and depth of expertise. The program’s end brought two standing ovations and reinforced the confidence of all attending that Sarah Lawrence has always been ahead of the curve.

“The public launch of our campaign was a dream realized due to our partnership with you. From big picture conceptualization to overseeing the most nitty-gritty of details, you managed our launch with nimbleness, creativity, and a comprehensive understanding of our institution’s needs and character. Your talented staff made a complicated event look effortless, creating an experience for our guests that was both fun and inspiring, full of heart and pride.”

Ellen Reynolds, Interim Vice President of Advancement, Sarah Lawrence College

An event to inform and celebrate, connect and immerse, the campaign launch evening needed to articulate the value and relevance of Sarah Lawrence College in present day, help make the connection between success and the SLC experience, and celebrate the sense of pride alumnae/i feel—while at the same time conveying the financial need and showcasing how Sarah Lawrence College will be different post-campaign, helping alumnae/i and friends look forward and see the future of Sarah Lawrence College.

The evening’s “honoree” was the college itself, with live performances and multi-media showcasing real-world examples of the value of Sarah Lawrence throughout its history. Students and faculty served as table hosts, underscoring the school’s unique pedagogy with their own of-the-moment examples of exploration and success. Elegant visuals offered a glimpse of each era of the college and allowed every guest to find “their” Sarah Lawrence. Speakers augmented their prepared remarks to recount heart-felt personal stories of their own Sarah Lawrence moments and reasons for giving back to the school. Two standing ovations offered proof that the vision for tomorrow’s Sarah Lawrence is shared and supported.